UTM Creation Tool

Please fill out the form below to create custom tracked links for use in any GW engagement product. This form will create consistent campaigns, mediums, source, content and term trackers in order to determine performance by channel, school, call to action, and link placement.

If you have any questions about how UTM trackers work, or to receive reports on the performance of tracked links, please reach out to Dwayne Gamble at dgamblegwu [dot] edu (dgamble[at]gwu[dot]edu).

Your Email

Date

Primary School/Department

Call to Action

Marketing Channel

Provide a short description of the engagement piece (1–3 words).

Use only letters, numbers, hyphens (-), or underscores (_). Do not use spaces or special characters.

Destination URL

Please enter a valid URL that begins with https://

Final Tracking URL

This URL includes all UTM tracking information based on your entries.