UTM Creation Tool

GW Communications Staff: Please fill out the form below to create custom tracked links for use in any GW engagement product. Using this form will create consistent tracking in order to determine performance by channel, school, call to action, and link placement.

If you have any questions about how UTM trackers work, or to receive reports on the performance of tracked links, please reach out to Dwayne Gamble at dgamblegwu [dot] edu (dgamble[at]gwu[dot]edu).

Your Email

Date

Primary School/Department

Please contact Stephen Olowoye at [email protected] for assistance in creating links for the School of Medicine and Health Sciences. SMHS has a robust system of tracking that can assist you in your goals.

Call to Action

Marketing Channel

Provide a short description of the engagement piece (1–3 words).

Use only letters, numbers, hyphens (-), or underscores (_). Do not use spaces or special characters.

Link Location (email)

Link Location (print)

Destination URL

Please enter a valid URL that begins with https://

Final Tracking URL

This URL includes all UTM tracking information based on your entries.