Logos
The GW logo (and its variations) is the most visible and distilled element of GW’s brand. GW’s suite of logos, which we call the “signature system,” includes the university's institutional logos; the monogram logo; school logos; center and institute logos; and administrative unit logos.
Using GW Logos
Licensing
While we encourage the entire GW Revolutionaries community members to download and use GW’s logos when needed, all must do so in accordance with GW’s Brand Guidelines (PDF) and/or the Revolutionaries Moniker Identity Guidelines (PDF).
If you are a third party, please request approval to use GW marks.
Contact Us
GW’s logos are an important part of our brand, so we want to make sure you have every resource available to use them properly, including the guidelines below. Questions? Email visualidentity
gwu [dot] edu (visualidentity[at]gwu[dot]edu).
Guidelines
Review the following general guidelines for incorporating the GW logo into your file. Please be sure to adhere to the additional specified parameters for the various styles included within the university masterbrand below.
- Maintain the logo's original width-to-height proportions. Let us know if you need help resizing.
- Surround the logo with as much clear space as possible.
- Legibility is key. Make sure the background under the logo is plain and simple.
- Stick to the logo’s approved color configurations.
- Only use logo files provided by a member of the graphic design or marketing specialist team.
Jump to Logo Style:
Primary | Horizontal | Portrait | Monogram | Portrait | Athletics
Primary Logo
The primary logo should be used whenever possible to represent the university as a whole. It must be used in most internal- and external-facing communications.
- Download Primary Logos
The EPS files are high-resolution, vector files that are intended for use in printed materials. The PNGs are for use on the web or digital applications. If you would like to request alternative formats of the institutional logos or other logos from our signature system, please email visualidentity
gwu [dot] edu (visualidentity[at]gwu[dot]edu). Be sure to include specific information relating to the specifications and how the logo will be used.- Placement and Clear Space
To maintain a flexible consistency in appearance, the primary logo must always be placed in one of the four corners of a page layout, or left- or right-aligned on a page. When possible, avoid centering the primary logo.
GW’s logos are most effective when surrounded by as much open space as possible. A minimum amount of clear space must surround the logo at all times. One quarter of the width of the primary logo is required as clear space around the logo.
- Minimum Size
To ensure visibility and legibility, the logo should never be represented in a width smaller than .375 inches for print application or 54 pixels for digital application.
- Incorrect Use
Correct and consistent use of the primary logo is an essential part of building brand equity. Never alter the primary logo, or apply any graphic effects that would compromise the visual integrity or prominence of the logo.
Horizontal Logo
The horizontal logo is representative of the university as a whole. It is used when spacial restrictions do not accommodate the primary logo. However, it should never be used as preference over the primary logo.
- Download Horizontal Logos
The EPS files are high-resolution, vector files that are intended for use in printed materials. The PNGs are for use on the web or digital applications If you would like to request alternative formats of the institutional logos or other logos from our signature system, please email visualidentity
gwu [dot] edu (visualidentity[at]gwu[dot]edu). Be sure to include specific information relating to the specifications and how the logo will be used.- Placement and Clear Space
To maintain a flexible consistency in appearance, the horizontal logo should always be centered. The horizontal logo can be used as a sign-off to documents and communications.
GW’s logos are most effective when surrounded by as much open space as possible. A minimum amount of clear space must surround the logo at all times. The distance between the bars in the horizontal logo is required as clear space around the logo.
- Minimum Size
To ensure visibility and legibility, the logo should never be represented in a width smaller than 1.5 inches for print application or 150 pixels for digital application.
- Incorrect Use
Correct and consistent use of the horizontal logo is an essential part of brand equity. Never alter the horizontal logo, or apply any graphic effects that would compromise the visual integrity or prominence of the logo.
Monogram Logo
The monogram is the least formal identity in the logo suite. Merchandise is the only application where the monogram can appear on its own. All other uses of the monogram must be used in visual proximity to the primary, horizontal, or to a school, center, or institute logo.
- Download Monogram Logos
The EPS files are high-resolution, vector files that are intended for use in printed materials. The PNGs are for use on the web or digital applications. If you would like to request alternative formats of the institutional logos or other logos from our signature system, please email visualidentity
gwu [dot] edu (visualidentity[at]gwu[dot]edu). Be sure to include specific information relating to the specifications and how the logo will be used.- Clear Space
GW’s logos are most effective when surrounded by as much open space as possible. A minimum amount of clear space must surround the logo at all times. One quarter of the width of the monogram is required as clear space around the logo.
- Minimum Size
To ensure visibility and legibility, the monogram should never be represented in a width smaller than .25 inches for print application or 20 pixels for digital application.
- Incorrect Use
Correct and consistent use of the monogram is an essential part of building brand equity. Never alter the monogram, or apply any graphic effects that would compromise the visual integrity or prominence of the logo.
Athletics Logos
The versions of the GW Revolutionaries logo and the GW Revs logo, plus the primary athletics logo and the George mascot head logo, are to be used primarily by GW Athletics, but may occasionally be used for other purposes. Instances when these logo require visual proximity to GW's institutional logos vary. For further guidance, consult the Moniker Visual Identity Guidelines.
Revolutionaries Primary Logo
GW Revs Horizontal
GW Revs Shield
GW Revs Stacked
GW Primary Athletics Logo
George Mascot Head Logo
If you are with a third party or want to use an athletics logo on merchandise, please send licensing requests to LTPgwu [dot] edu (LTP[at]gwu[dot]edu). For any other athletics logo use request, please email gwpromosgwu [dot] edu (gwpromos[at]gwu[dot]edu).
Request a New Logo
Email visualidentitygwu [dot] edu (visualidentity[at]gwu[dot]edu) to request the creation of a school, center, institute, or administrative unit logo.