Applying the Brand

The executions showcased on this page are intended to provide real-world examples of the GW brand across a variety of mediums. We encourage you to contact us if you have questions or ideas regarding how to apply the GW brand on your next project.

Environmental

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Brand Elements Used in This Example

• Typography: Gazzetta, Avenir Next
• Colors: GW Blue, GW Buff, Blue Fog, Parchment, Row House, Patina
• Photography: Meaningful Moments, Location
• Graphic Elements: Step Accents, Six-point Stars, Five-point Stars, Chevron

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Brand Elements Used in This Example

• Typography: Gazzetta
• Colors: GW Blue, GW Buff, White, Potomac
• Photography: Campus/Classroom, Location
• Graphic Elements: Chevron Ribbons, Waving Flag, Steps Accents, Six-point Stars

Brochure

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Brand Elements Used in This Example

• Typography: Gazzetta, Avenir Next
• Colors: GW Blue, GW Buff, White, Potomac, Blossom
• Photography: Portrait, Engaged Experiences, Location, Meaningful Moments
• Graphic Elements: Step Accents, Chevron, Waving Flag, Steps, Six-point Stars

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Brand Elements Used in This Example

• Typography: Gazzetta, Avenir Next
• Colors: GW Buff, White, Navy Yard, Parchment, Blue Fog
• Photography: Engaged Experiences, Location, Meaningful Moments
• Graphic Elements: Chevron, Five-point Stars

Out of Home

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Brand Elements Used in This Example

• Typography: Gazzetta, Source Serif
• Colors: GW Blue, GW Buff, White, Potomac
• Photography: Portraiture, Student Life
• Graphic Elements: Step Accents, Chevron

Flyer Ad

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Brand Elements Used in This Example

• Typography: Gazzetta, Avenir Next, Source Serif
• Colors: GW Blue, Potomac, Blue Fog
• Photography: Location
• Graphic Elements: Chevron Chip, Step Accents