UTM Creation Form

UTMs are snippets of code we attach to the end of a URL in order to label the source of traffic from that URL. When Google Analytics, SiteImprove, Halda, Slate or a similar tracking tool sees traffic to a page, it will then separate out that traffic from the rest of the traffic to that page based on the labels in the UTM tracking codes. In this way, we can get a better idea of how users are visiting our sites, consuming our content and taking action, and then adjust our engagement strategies accordingly.

The below form will create a UTM configured link after answering a few questions. Please contact Dwayne Gamble at dgamble

gwu [dot] edu with any questions, or to set up a dashboard to view performance of these tracked links.

Your Email

Date

Primary School/Department

Please contact Stephen Olowoye at [email protected] for assistance in creating links for the School of Medicine and Health Sciences. SMHS has a robust system of tracking that can assist you in your goals.

Call to Action

Marketing Channel

Provide a short description of the engagement piece (1–3 words).

Use only letters, numbers, hyphens (-), or underscores (_). Do not use spaces or special characters.

Link Location (email)

Link Location (print)

Destination URL

Please enter a valid URL that begins with https://

Tracking URL Preview

This URL includes all UTM tracking information based on your entries. Click Submit to view the final URL and receive a copy via email.