UTM Creation Form

Build custom UTM links to capture data, standardize tracking, and ensure accurate analytics across digital engagement channels.

UTMs are snippets of code attached to the end of a URL to label the source of traffic from that URL. When Google Analytics, SiteImprove, Halda, Slate or a similar tracking tool sees traffic to a page, it will then separate out the UTM tracked traffic from the rest of the traffic based on the labels in the UTM tracking codes. In this way, we can get a better idea of how users are visiting our sites, consuming our content and taking action, and then adjust our engagement strategy accordingly.

The below form will create a consistently configured UTM link after answering a few questions. Please contact Dwayne Gamble at dgamble

gwu [dot] edu with any questions, or for help in viewing the performance of these tracked links.

Your Email

Date

Primary School/Department

Please contact Stephen Olowoye at [email protected] for assistance in creating links for the School of Medicine and Health Sciences. SMHS has a robust system of tracking that can assist you in your goals.

Call to Action

Marketing Channel

Link Location (email)

Link Location (print)

Provide a short description of the engagement piece (1–3 words).

Use only letters, numbers, hyphens (-), or underscores (_). Do not use spaces or special characters.

Content Category

Destination URL

Please enter a valid URL that begins with https://

Tracking URL Preview (click Submit to generate final URL)

This URL includes all UTM tracking information based on your entries.

Click Submit to generate the final URL and receive a copy by email.