Information About GW's Brand Refresh
As recently reported in GW Today, GW is currently undergoing a brand refresh. New visual identity standards and guidelines will be provided in Spring 2026. If you have questions, contact visualidentity
gwu [dot] edu.
GW’s color palette is a highly visible and expressive component of our identity—and it’s more than just buff and blue. The palette includes core primary, core accent and secondary colors to help you communicate your message and add variety. In an effort to consistently reproduce colors across different media, we’ve specified color definitions for:
GW’s full color palette is available for download and contains Adobe Swatch Exchange (.ase) files for use with industry standard design software. Swatch files are included for print, web and TV applications. The included process palettes are more common, and best for use in most cases. The spot palettes are for specialty applications like spot printing or screen printing on merchandise.
The core primary colors define the GW brand. They are to be present across all communications and applications.
CMYK* 100/48/12/58
RGB 0/59/92
HEX 033C5A
HEX TV 063244
Madeira® 1162
Pantone® Metallic 10267**
CMYK* 10/15/50/29
RGB 168/153/104
HEX AA9868
HEX TV 908065
Madeira® 1338
Pantone® Metallic 10347**
CMYK* 0/0/0/0
RGB 255/255/255
HEX FFFFFF
HEX TV FFFFFF
The core accent colors are used to expand and add flexibility to your materials.
CMYK 85/21/0/0
RGB 0/156/222
HEX 0190DB
HEX TV 3C8FC9
Madeira® 1096
CMYK 0/3/43/0
RGB 248/224/142
HEX F8E08E
HEX TV FFEDBA
Madeira® 1349
The secondary color palette adds variety, and is always used in combination with the core brand colors. These colors are never to be used as a replacement or alternative to the core brand colors.
CMYK 0/19/89/0
RGB 255/199/44
HEX FFC72C
HEX TV F6AE31
Madeira® 1171
CMYK 6/71/100/32
RGB 166/85/35
HEX A75523
HEX TV 8F4622
Madeira® 1257
CMYK 99/3/68/12
RGB 0/130/100
HEX 008364
HEX TV 035B4F
Madeira® 1280
CMYK 65/0/100/0
RGB 120/190/32
HEX 78BE20
HEX TV 71AB3D
Madeira® 1048
CMYK 2/100/85/6
RGB 200/16/46
HEX C9102F
HEX TV D6262A
Madeira® 1147
All GW digital materials must adhere to WCAG AA color contrast guidelines. Please refer to the following chart when designing anything that will be distributed digitally, such as websites, social media content, or digital video graphics. Should you have questions about accessibility and the GW color palette, contact visualidentitygwu [dot] edu (visualidentity[at]gwu[dot]edu).
