Information About GW's Brand Refresh
As recently reported in GW Today, GW is currently undergoing a brand refresh. New visual identity standards and guidelines will be provided in Spring 2026. If you have questions, contact visualidentity
gwu [dot] edu.
Typography is a critical part of speaking in GW’s voice. Consistent application of well-chosen typography solidifies the role that tone and voice play in GW’s brand.
Avenir Next LT Pro was GW’s primary sans serif and workhorse typeface, used in headlines, subheads and body copy.
Hoefler Text was the university’s official serif typeface. Hoefler Text Black Italic (with swash variants enabled) was featured prominently alongside GW Liberated in the signature headline lockups.
GW Liberated was primarily used as a display typeface for headlines and in the signature headline lockups.
