Typography is a critical part of speaking in GW’s voice. Consistent application of well-chosen typography solidifies the role that tone and voice play in GW’s brand.

GW’s typefaces are Avenir Next LT Pro, Hoefler Text and GW Liberated. Email  to get access to GW Liberated. Many computers come preinstalled with versions of the Avenir and Hoefler fonts that are acceptable for use.

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Alphabet and numbers in avenir next L T pro font

Avenir Next LT Pro

Avenir Next LT Pro is GW’s primary sans serif and workhorse typeface. It is suitable for use in headlines, subheads and body copy.


Alphabet and numbers in Hoefler Text font

Hoefler Text

Hoefler Text is the university’s official serif typeface and can be used as an alternative to the sans serif Avenir Next LT Pro, especially in body copy.

Hoefler Text Black Italic (with swash variants enabled) is featured prominently alongside GW Liberated in the signature headline lockups.


Alphabet and numbers in GW Liberated font

GW Liberated

GW Liberated is primarily used as a display typeface for headlines and in the signature headline lockups. GW Liberated is a modified version of the commercially-available font, Liberator. Email [email protected] for information on obtaining this font.