Information About GW's Brand Refresh
As recently reported in GW Today, GW is currently undergoing a brand refresh. New visual identity standards and guidelines will be provided in Spring 2026. If you have questions, contact visualidentity
gwu [dot] edu.
Maintaining a strong, consistent brand is a vital part of maintaining GW’s strength as an institution. Every day, GW communicates with thousands of people, from high school students to heads of state. Everything that the Office of Communications and Marketing creates for the university shares elements that are consistent, unified and recognizable. Whether you’re promoting your school’s accomplishments or recruiting new students, your materials should clearly be a part of GW.
We worked closely with the university community and experts to create GW’s Identity Standards and Guidelines (PDF), a guide in creating a distinct look for your materials. We are responsible for maintaining and enforcing GW’s Identity Standards and Guidelines. Our team can advise you on ensuring your materials adhere.
