Digital Content
Our team of digital content experts can help you strategize promoting your content through a variety of mediums to reach a wider audience. Through tools like social media and mass email, you can create and foster relationships with your users.
Social Media
Build Your Social Media Strategy
Whether you’re starting a new account, gearing up for your next campaign or just want to better connect with your audiences, we’re happy to provide best practices, tips, design profile images and graphics, and help you share your story.
Share Your Content Ideas
Have an idea for a social media post for the primary GW accounts? We welcome suggestions for content about students, alumni, faculty, or our GW community. Content could include upcoming events, research highlights, student spotlights, etc.
Social Media Policy
Users operating accounts bearing GW’s name must familiarize themselves with GW’s social media policy. Please submit the name and contact information of those responsible for your social media accounts to [email protected].
Mass Email
Our mass email platform, Emma, can be used by faculty and staff to communicate to all or parts of the university community.
InfoMail, a kind of mass mailing sent through Emma, is the primary way GW communicates to schools and departments, reaching students, staff and faculty about initiatives, program updates and more, pursuant to Vice Presidential approval.
InfoMail Best Practices & Process
When you need to reach a large population of the university community, GW InfoMails may be your solution. Our team can assist with creating and distributing InfoMail, but it's important that you understand our policies, best practices and the process before submitting your request.
Request an InfoMail
Our team can help determine whether an InfoMail is the right tool for your messaging and can also assist in the distribution process to get the word out to your audiences. Please note: All InfoMail requests must be submitted at least one week prior to the requested send date.
Emma
Emma is the central mass email tool used at GW. It offers a modern interface with a range of features. Emma can also provide in-depth email analytics to help us assess the effectiveness of your emails and provide feedback for future communications.
